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About Us

Our Story

Inspired & Passionate

Inside Ethiopia Tours was founded in 2015 by Binyam Ayaliew Kassaye. After graduating from the Hotel and Tourism Lion College in Addis Ababa back in 2011, Binyam started to work as a tour guide, first in his hometown, Lalibela, and then all over the country. He soon realised that the Ethiopian tourism business needed someone to provide a more specialised and detailed service adapted to the needs and interests of tourists, allowing visitors to interact with local communities in a respectful and responsible way. While starting his own tour company, he met Amanda, a Spanish teacher working in Addis Ababa.

Together, they found love while traveling around Ethiopia and after getting married, they lived in Spain and the USA, where they learned more about the tourism business and decided to become business partners. Now they are established in Addis Ababa, where they continue expanding their business. Personal and familiar is how they began, and that is how they continue to be.

What we offer

Inside Ethiopia Tours will always offer you an itinerary that is personally tailored to your needs at competitive prices. We are passionate about creating exciting and unique trips with our customers at the heart. Our specially crafted itineraries include historic routes, cultural tours, short holiday stays, business trips, one-day excursions, trekking and wildlife expeditions – according to your needs and budget. We are the Inside Experts ready to show you our fascinating and diverse homeland, with a deep respect for Ethiopia’s ethnic diversity, its culture and its landscapes.

Our mission

Inside Ethiopia Tours mission is to always offer our guests an itinerary that is personally tailored to their needs at competitive prices by carefully choosing our suppliers and providing with a true experience of Ethiopia and its culture while preserving both natural and human resources of the local communities. We are passionate about creating exciting and unique trips with the people and the planet at the heart.

Our vision

To share with visitors our homeland, with a deep respect for its ethnic diversity, its culture and its landscapes and arrange truly unique tours at affordable prices whilst remaining a reliable, socially responsible tour operator.

Our values

  • Reliability
  • Flexibility
  • Authenticity
  • Integrity and Honesty
  • Value for money
  • Responsible travel and community-based tourism

Our team: meet the Inside Experts!

We are a small team of devoted travel experts ready to tailor a “Once in a Lifetime Trip” for you. We make sure all our guides and drivers have extensive experience and knowledge of Ethiopia. We keep our finger on the pulse of the latest developments within the Ethiopian tourism industry and only recommend destinations and services that we have first-hand experience of to ensure that your trip is perfect.

Why Inside Ethiopia Tours

We are the Inside Experts

We make sure all our guides and drivers have extensive experience and knowledge of Ethiopia. We keep our finger on the pulse of the latest developments within the Ethiopian tourism industry and only recommend destinations and services that we have first-hand experience of.


We offer tailor made tours at competitive prices

Inside Ethiopia Tours will always offer you an itinerary that is personally tailored to your needs at competitive prices. We are passionate about creating exciting, unique itineraries and experiences with our customers at the heart.


We love Ethiopian culture

We live for Ethiopia, our homeland, with a deep respect for its ethnic diversity, its culture and its landscapes. We are proud of our nation and want to share it with you.


We care about sustainability

Inside Ethiopia Tours cares about the local communities and the planet. We are passionate about promoting the highest respect for indigenous cultures and the environment. Therefore, we design every itinerary in a way that won’t harm the environment and the communities that depend on it.

Girl in Hamer village

Featured Testimonials

"From the first contact to Inside Ethiopia Tours, the answer was quick and full of details. They provide me and my group the best price quote for a nine days stay. Our driver and guide had excellent communicative skills and he made us feel as a family."

Christina Hardy
Russia
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Tripadvisor
"We decided to go with Inside Ethiopia after corresponding with multiple tour companies. They arranged a day trip for us to Wenshi crater, a weekend excursion to Awash national park, and a 9-day journey through the north (Bahir Dar, Gondar, Simien, Axum, Lalibela). They were very quick to answer the many questions we sent by email, highly responsive to our requests as the itineraries took shape, and very friendly in person. The trips were all well-organized and reasonably priced and, in many ways, exceeded our expectations. If you’re looking for a local outfit to help arrange your travels in beautiful and fascinating Ethiopia, this one is an excellent choice."

Scott
Canada
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Tripadvisor
"Five of us adventure travelers (from all over the world - USA, Singapore, Thailand, Shanghai) arranged for a special 14 day trip with Inside Ethiopia. We were particularly pleased with the quick response from Inside Ethiopia. Working with Amanda and Binyam was a true pleasure... always responsive and always supportive. We had an EXCELLENT drive, Habtamu (also known as Avocado!). You must request him when you decide to book with this tour agency."

Xiao
Singapour
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Tripadvisor
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